(Originally posted at transmediacoalition.com)
In our last episode, I talked about how transmedia storytelling projects and technologies (such as second screen apps) seem to be getting traction in Hollywood, and the need for Experience Designers to effectively build the stuff that actually goes into the Transmedia (unless we’re going to be satisfied with just polls, quizzes and ads). Here, I’ll talk about what an Experience Designer actually does.
So, we’ve determined (or at least I’ve asserted) that we’ve got all this great digital transmedia techo-goodness at our fingertips, yet everyone’s struggling with what the content using this technology will actually be. The path of least resistance seems to be “extras” or “bonus content” right now, which often takes the form of microsites, games, polls, trivia, advertisements, behind-the-scenes stuff, links to actors’ IMDB pages, etc. If you’ve been following me on twitter, you’ve probably recently seen me link out to press releases about new apps and projects, and lamenting that they seem to be delivering everything but one crucial and obvious thing:
The thing you’re actually consuming, the entertainment, the movie, the TV show, the STORY. Why isn’t there more story on these second screens (and by second screens I mean not only apps, but all transmedia channels)?
It’s because you need an Experience Designer to craft it, that’s why. Read more