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	<title>Steve Peters &#187; transmedia</title>
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	<link>http://www.stevepeters.org</link>
	<description>Experience Design</description>
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		<title>How to Design an ARG in 20 Easy Steps</title>
		<link>http://www.stevepeters.org/2011/06/17/how-to-design-an-arg-in-20-easy-steps/</link>
		<comments>http://www.stevepeters.org/2011/06/17/how-to-design-an-arg-in-20-easy-steps/#comments</comments>
		<pubDate>Sat, 18 Jun 2011 02:32:07 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Transmedia]]></category>
		<category><![CDATA[#20stepARGs]]></category>
		<category><![CDATA[2007]]></category>
		<category><![CDATA[alternate reality game]]></category>
		<category><![CDATA[antitransmedia]]></category>
		<category><![CDATA[ARG drinking game]]></category>
		<category><![CDATA[formulaic]]></category>
		<category><![CDATA[helicopters]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1298</guid>
		<description><![CDATA[So, since I continue to be an open-source kinda guy where Alternate Reality Games are concerned, here are (apparently) the simple steps to building an ARG, to save everyone the trouble of re-inventing the wheel every time: Distribute mysterious, cool SWAG out to bloggers, previous players, or crowds at huge events that contains&#8230; A PUZZLE [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2011/06/17/how-to-design-an-arg-in-20-easy-steps/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>What the hell *is* Transmedia?</title>
		<link>http://www.stevepeters.org/2011/05/18/what-the-hell-is-transmedia/</link>
		<comments>http://www.stevepeters.org/2011/05/18/what-the-hell-is-transmedia/#comments</comments>
		<pubDate>Wed, 18 May 2011 20:40:32 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Antitransmedia]]></category>
		<category><![CDATA[Transmedia]]></category>
		<category><![CDATA[antitransmedia]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[franchising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[term]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1277</guid>
		<description><![CDATA[Well, much like herpes, this subject just won&#8217;t go away for me. :) To further highlight the problem with the term &#8220;transmedia&#8221; and the increasing chasm between storytellers and franchisers/marketers, I am going to start collecting the amazing amount of sometimes contradictory definitions, which should nicely illustrate the problem. I&#8217;ll add to this list as [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2011/05/18/what-the-hell-is-transmedia/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>The Transmedia Hijack (or How Transmedia is the New Dihydrogen Monoxide)</title>
		<link>http://www.stevepeters.org/2011/03/21/the-transmedia-hijack-or-how-transmedia-is-the-new-dihydrogen-monoxide/</link>
		<comments>http://www.stevepeters.org/2011/03/21/the-transmedia-hijack-or-how-transmedia-is-the-new-dihydrogen-monoxide/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 02:00:06 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Tech/Entertainment]]></category>
		<category><![CDATA[franchising]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1252</guid>
		<description><![CDATA[I can&#8217;t believe I&#8217;m going here, as this whole topic must seem so lame to so many people, but here goes&#8230; So it seems that my recent trip to SXSW in Austin and my subsequent outburst of frustration on Twitter about the misuse of the term Transmedia has caused a little bit of a stir. [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2011/03/21/the-transmedia-hijack-or-how-transmedia-is-the-new-dihydrogen-monoxide/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Latest news: Wales, ARGs and SXSW</title>
		<link>http://www.stevepeters.org/2010/08/19/latest-news-wales-args-and-sxsw/</link>
		<comments>http://www.stevepeters.org/2010/08/19/latest-news-wales-args-and-sxsw/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 18:28:47 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[andrea phillips]]></category>
		<category><![CDATA[behnam karbassi]]></category>
		<category><![CDATA[brooke thompson]]></category>
		<category><![CDATA[evan jones]]></category>
		<category><![CDATA[jay bushman]]></category>
		<category><![CDATA[jenka gurfinkel]]></category>
		<category><![CDATA[maureen mchugh]]></category>
		<category><![CDATA[panel picker]]></category>
		<category><![CDATA[scott walker]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1169</guid>
		<description><![CDATA[So yeah, it&#8217;s been a while. Sorry I&#8217;ve been a little remiss updating this thing. Things are hectically fun nowadays. We&#8217;re in the throes of an ARG that is live right now, coming up on halfway point. I&#8217;m privileged to be working with a truly talented team from literally around the globe. Keeping long and [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/08/19/latest-news-wales-args-and-sxsw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transmedia, Hollywood Asks ‘Are ARGs Always a Promotion?’</title>
		<link>http://www.stevepeters.org/2010/03/19/transmedia-hollywood-asks-%e2%80%98are-args-always-a-promotion%e2%80%99/</link>
		<comments>http://www.stevepeters.org/2010/03/19/transmedia-hollywood-asks-%e2%80%98are-args-always-a-promotion%e2%80%99/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 21:33:00 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Talks]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1105</guid>
		<description><![CDATA[Here&#8217;s a nice @Tubefilter writeup of our panel on Tuesday. Hollywood Asks ‘Are ARGs Always a Promotion?’]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/03/19/transmedia-hollywood-asks-%e2%80%98are-args-always-a-promotion%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The GSpot Podcast</title>
		<link>http://www.stevepeters.org/2010/03/19/the-gspot-podcast/</link>
		<comments>http://www.stevepeters.org/2010/03/19/the-gspot-podcast/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 20:53:58 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[argn]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1100</guid>
		<description><![CDATA[Hey, listen to me and @jmatheny wax ARG nostalgic on The GSpot podcast: The GSpot: Steve Peters.]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/03/19/the-gspot-podcast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rabbit Holes to Crummy Commercials: Hollywood&#8217;s Missed Opportunities</title>
		<link>http://www.stevepeters.org/2010/03/18/rabbit-holes-to-crummy-commercials-hollywoods-missed-opportunities/</link>
		<comments>http://www.stevepeters.org/2010/03/18/rabbit-holes-to-crummy-commercials-hollywoods-missed-opportunities/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 02:27:31 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Cool marketing]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Tech/Entertainment]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[sprint]]></category>
		<category><![CDATA[transmedia]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1075</guid>
		<description><![CDATA[Jack Bauer is driving across the African plain when his phone rings. He picks it up, and the camera gets a purposeful shot of its screen, complete with a non-555 phone number! Calling it, it&#8217;s an actual number! It rings&#8230;&#8230;then an answer. &#8220;Thank you for calling the Sprint/24 interactive experience!&#8230;&#8221; Hmm. The CSI crew is [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/03/18/rabbit-holes-to-crummy-commercials-hollywoods-missed-opportunities/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Come See Me at SXSW</title>
		<link>http://www.stevepeters.org/2010/03/10/come-see-me-at-sxsw/</link>
		<comments>http://www.stevepeters.org/2010/03/10/come-see-me-at-sxsw/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 05:55:16 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[core conversation]]></category>
		<category><![CDATA[maureen mchugh]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1073</guid>
		<description><![CDATA[I’ll be leading a core conversation called The 10-Minute Transmedia Experience Sunday at 12:30 pm, in Room 5ABC along with my partner-in-mime Maureen McHugh. We&#8217;ll be talking about (and trying out some) transmedia experiences and how they can quickly engage an audience in new and cool ways. If you&#8217;re on Twitter, keep track of me @vpisteve, [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/03/10/come-see-me-at-sxsw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Upcoming Stuff: Power to the Pixel</title>
		<link>http://www.stevepeters.org/2009/09/09/upcoming-stuff-power-to-the-pixel/</link>
		<comments>http://www.stevepeters.org/2009/09/09/upcoming-stuff-power-to-the-pixel/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 19:50:24 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ARG]]></category>
		<category><![CDATA[christy dena]]></category>
		<category><![CDATA[david varela]]></category>
		<category><![CDATA[full media]]></category>
		<category><![CDATA[martin elricsson]]></category>
		<category><![CDATA[power to the pixel]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1025</guid>
		<description><![CDATA[For those of you over in Europe, I&#8217;m going to be speaking at the upcoming Power to the Pixel Cross-Media Films Forum October 14-16, honored to be on a panel with Christy Dena, David Varela and Martin Elricsson.  I&#8217;ll be joined in London by my amigos Maureen McHugh and Behnam Karbassi, and we&#8217;ll be there [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2009/09/09/upcoming-stuff-power-to-the-pixel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fourth Wall Studios in Variety</title>
		<link>http://www.stevepeters.org/2009/05/04/fourth-wall-studios-in-variety/</link>
		<comments>http://www.stevepeters.org/2009/05/04/fourth-wall-studios-in-variety/#comments</comments>
		<pubDate>Tue, 05 May 2009 03:09:16 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Cool marketing]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Tech/Entertainment]]></category>
		<category><![CDATA[alternate reality games]]></category>
		<category><![CDATA[eagle eye]]></category>
		<category><![CDATA[fourth wall studios]]></category>
		<category><![CDATA[kings]]></category>
		<category><![CDATA[rides]]></category>
		<category><![CDATA[transmedia]]></category>
		<category><![CDATA[watchmen]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=957</guid>
		<description><![CDATA[Here&#8217;s a really great interview with the guys at Fourth Wall Studios about the Future Of Entertainment&#8230;.. A lot of what people are doing is trying to fit other kinds of content, shoehorn that into the bottle of the Internet. What we’ve been working very hard at is to figure out what the native form [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2009/05/04/fourth-wall-studios-in-variety/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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