Experience Design
…and you thought i was kidding about Beaumont sur Mer. :)
Just confirmed that 42E will be holding a workshop on How Game Play, Social Networking and User Generated Content are Re-Shaping the Playing Field (who the heck came up with that title??) on June 18th at the Cannes Lions International Advertising Festival. I would’ve just titled it Why ARGs Work. :P
Just remember: it is better to be truthful and good….than to not.
Advertising is dead or dying and the future is exclusively entertainment or ‘funware’
Funware’s threat to the traditional video game industry
David Pogue brings up this question in an interesting article in the New York Times regarding the new film National Treasure: Book of Secrets. In it, he lays out numerous instances of scenes shown in the trailer that were not in the film anywhere:
“For example, in one of the trailers, there are shots of the pyramids and other Egyptian landmarks. None of the movie takes place in Egypt.”
More scenes that were in the trailer but not in the film include a revealing flyover of Mt. Rushmore, the Lincoln Memorial, and numerous bits of dialogue that set a tone that just plain doesn’t exist in the film.
All I know was that the first National Treasure was ruined for me with the infamous “shadow at x o’clock” puzzle that worked no matter what day of the year it was.
Call me crazy, I just like puzzles that actually work in real life. :P
As a public service, here’s a summary of Super Bowl XL (also known as “The Big Game” for those who don’t have the proper licensing) for those who may have missed it.