Words

Posted on 25th March 2009 in

Sometimes I go places and say things:

Books:

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SXSW Interactive 2009

Posted on 2nd February 2009 in ARG

Hey everyone,

A little more info on my upcoming thing at SXSW Interactive.

I’ll be on a panel entitled “You’re Living in Your Own Private Branded Entertainment Experience”, happening on March 16 at 5:00 pm. It’ll be headed up by Campfire’s Brian Cain and include ARG luminaries such as Brian Clark, Dee Cook and Lance Weiler.

While I’m not at liberty to discuss details, I can say that for an hour or so, attendees will know EXACTLY what it feels like to find themselves in the midst of the best kind of that-thing-we-do.

And there may be gorillas…..but no mimes.

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FCC To Reevaluate "Embedded Advertising" On Television

Posted on 30th June 2008 in Uncategorized

FCC To Reevaluate “Embedded Advertising” On Television
Hmmm. My question is, what are “disclosure messages,” exactly, and how do they protect me from Oreos?!

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Heading to Cannes for the first time

Posted on 15th June 2008 in Uncategorized

OK, so I’m leaving tomorrow night for Cannes. Four of us from 42 are going to the Cannes Lions Festival, which is basically the film festival for advertising. We’re doing a workshop on Wednesday to show a little bit about how ARGs and Cross-Media and 360 and Extended Realities blah blah blah are cool, and why advertising agencies shouldn’t just try to do them in-house, I suppose.

I have no idea what to expect. It might be this. Or this. Or maybe this.

But hopefully not this.

Anyway, I’ll do my best to dutifully moblog what I can. All I can say is, I’m looking forward to croissants for breakfast. Adieu!

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