42 Entertainment wins for its “Year Zero” interactive campaign.

Posted on 19th June 2008 in Uncategorized

42 Entertainment wins for its “Year Zero” interactive campaign.

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Interview:Elan and Others Today in Second Life (4:00pm)

Posted on 27th November 2006 in Uncategorized

sg.jpgFrom BoingBoing:

Future Salon: alternate reality games
“Tomorrow’s Future Salon in Second Life is, appropriately, on the topic of alternate reality games and pervasive gaming. Participants include 42 Entertainment‘s Elan Lee (BB pal Jane McGonigal‘s collaborator on projects like ilovebees), Tony “Clickable Culture” Walsh, and Adrian and/or Dan Hon of Mind Candy , creators of Perplex City. The in-game salon takes place tomorrow, Monday 11/27, at 4pm PST. Link

Here’s a direct link to the announcement, which includes links to be able to listen in live if you’re not a SecondLife member.

This whole ARG in virtual space thing is getting bandied about a lot lately, which is strange, to me. While it’s a nifty idea, someone’s definitely missing the point that what makes ARGs unique is the fact that they reach out and touch the REAL WORLD. Unless I’m missing something, what’s being talked about is no different than a typical adventure game, albeit with a new interface.

New Digs

Posted on 25th July 2006 in Uncategorized

Those of you who know me well know that I started out pretty much in LA, growing up in the Chatsworth/Canoga Park area. Well, after spending much time in places like Seattle, Tokyo and Las Vegas, we’re finally “heading home” back to So. California.

Yeah yeah, I know there are many LA Haters out there, but hey, it’s home, what can I say?

Anyway, we’ll be heading down around September 1st to begin my “official” time with the great guys at 42 Entertainment. Hopefully the heatwave and power outages will be history by then. :)

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