How to Design an ARG in 20 Easy Steps

Posted on 17th June 2011 in ARG, Humor, Personal, Transmedia
So, since I continue to be an open-source kinda guy where Alternate Reality Games are concerned, here are (apparently) the simple steps to building an ARG, to save everyone the trouble of re-inventing the wheel every time:
  1. Distribute mysterious, cool SWAG out to bloggers, previous players, or crowds at huge events that contains…
  2. A PUZZLE (or even better, a QR Code, OMG) that leads to a flashy website with a…
  3. COUNTDOWN that, when it hits zero, launches a…
  4. WEBSITE for a nefarious corporation, with links to…
  5. SOCIAL MEDIA accounts for various characters, one of which is…
  6. A HOT BRUNETTE ASKING FOR PLAYERS’ HELP, so she directs them to…
  7. A SIGNUP PAGE (or even better, Facebook Connect) so players can have the hope of getting…
  8. FREE SWAG in exchange for spamming their friends and giving up their contact information, which is then used to…
  9. EMAIL everyone with a link to a…
  10. CASUAL FLASH GAME that 5000 people (give or take) have to beat to reveal…
  11. GPS COORDINATES/CITIES and TIMES on a big list that will cause players to spend valuable time and petrol to attend…
  12. LIVE EVENTS (preferably a scavenger hunt…with helicopters), where you can get lots of photos/videos, generate lots of buzz, give out even more free swag (first come, first served), and reveal clues to another website where players can submit…
  13. USER GENERATED CONTENT, which you reward by sending them…
  14. MORE FREE SWAG, which contains a puzzle that leads to a…
  15. PHONE NUMBER, that reveals someone getting killed somewhere, but after they hang up, they get a…
  16. TEXT MESSAGE that reveals pieces of a photograph that players must…
  17. SHARE INFORMATION TO SOLVE, and when they do, they find an…
  18. EXCLUSIVE DIGITAL TRAILER that has a…
  19. HIDDEN LINK to a page where they can sign up (first come, first served) for a…
  20. PREVIEW SCREENING OF A FILM where they will receive even MORE SWAG and a SURPRISE PHONE CALL.

Take all of the above, bundle it up in a Light Narrative Wrapper™, and voila! You’re now an ARG Designer! Congratulations!

Note: This list can also be used as an ARG Drinking Game.

Enjoy! And, you’re welcome! :)

The Transmedia Hijack (or How Transmedia is the New Dihydrogen Monoxide)

Posted on 21st March 2011 in ARG, Creativity, Personal, Tech/Entertainment

I can’t believe I’m going here, as this whole topic must seem so lame to so many people, but here goes…

So it seems that my recent trip to SXSW in Austin and my subsequent outburst of frustration on Twitter about the misuse of the term Transmedia has caused a little bit of a stir.

I came back and, well, vented on Twitter about how everyone there seemed to bandy about the term when they were talking about not storytelling, but some form of franchising or media extension of an existing or new property, or narrative world, whatever the heck that means.

“Franchising isn’t transmedia, it’s FRANCHISING!!” I screamed. And it turns out I wasn’t the only one having trouble with the term and how it’s being used. Plenty of folks have been seeming to jump onto the anti-transmedia bandwagon (and I’m fine with that).

Even Felicia Day got into the fray during one of her SXSW panels, and in a way, she nailed what many of us in Transmedia Storytelling have been struggling to express for years. Here’s what she had to say about the term (emphases mine):

It’s just a really stupid word, and people use it because they don’t know…they just want to like…I just hate it! Because what does it mean? It means nothing!!

I mean, listen: “Transmedia” is any comic book that ever became a movie, before the internet. I mean it’s just (any novelization of a movie), yes! That’s “Transmedia!” I mean, it doesn’t mean anything, I don’t think that….they’re just throwing it around ’cause it’s a catch-phrase, and it’s like “yes, let’s create a webseries that could potentially be a TV show that could potentially become a movie.” That’s not Transmedia.

I mean, I think what people are aspiring to, and what people are maybe, you know, could use better words or just articulate better, is that there is an opportunity to reinvent storytelling. So that, if I sat down and I created an app, let’s just say, and every day I would tell the story in a different way.

So I would release a comic panel, then I’d release a piece of video, and then I would release a set of pictures, and then I would tell a story in so many different ways that would accumulate in a way that essentially would be like a movie from beginning to end.

And you could use a different media device, because we are in a world where all of that is amalgamated in a way that is unique to what we’re living in and the tools we’re using.

So maybe that’s what we might do? But sometimes people just use it like “We’re just gonna do a TV show that’s gonna be a webseries and then a TV show.”

So look, it seems like things have reached a boiling point. I mean, c’mon, if Felicia Day herself rolls her eyes at the term, it’s time to do something about it. Well, or try to figure out if anything can be done.

And so here’s what I think. Some of you aren’t going to like this. Ready?

There’s nothing to be done.

Pandora’s Box is open, the cat’s out of the bag, the horses have been stolen, (insert cliché here). The term is pretty useless (as are clichés), as it’s popularly being used to describe something that’s been around for a long, long time. It reminds me of the prank that Penn & Teller pulled on folks asking them to sign a petition against the use of dihydrogen monoxide in all our food. It’s just a new buzz-term for something there are already plenty of perfectly good  words for (none of which I’ll list here, thank you).

Now, let me be clear: I’m not bashing anyone or their work. It’s a Great Big Beautiful Tomorrow, and there are only so many words to go around to describe new things. I just think it’s time I abandon the use of transmedia to describe the work that I do. This doesn’t mean that I forsake or forbid its use, I just won’t be describing my own stuff as such, even though others may continue to for a while.

So……what will I call what I do? Well, I’m not sure what will stick, but I’m going to go with what we’re calling it around the office: Alternate Reality Entertainment.

I’m not suggesting we change the term. All I know is that “Transmedia” no longer describes what I do, so everyone else can have it. :)

So, please excuse me as I prepare my submission for next year’s SXSW: Can Dihydrogen Monoxide Save Hollywood?

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ETA: Revised some wording for clarity and to fix the emphasis of the post.

comments: 24 » tags: , ,

TSA’s Brilliant Opt-Out Day PR Maneuver Proves That It’s All Just Theater

Posted on 30th November 2010 in Personal, Uncategorized

So, most of you know that I’ve had a bone to pick with the TSA for the last few years, and that it all came to a head for me over the last few weeks, making me some sort of activist for one of the first times in my life, much to my own surprise. After recent new “security” policies involving the use of new backscatter machines and more invasive pat-downs, things seemed to reach a tipping point with the organization of things like National Opt-Out Day on the day before Thanksgiving, typically the busiest travel day of the year.

All eyes were on the airports to see what bedlam would ensue. How long would the lines be? How vocal would the protesters be? Would there be fist-fights? Arrests? We all shuddered with antici-

-pation.

So, what happened?

Seemingly nothing. If you were to believe the mainstream media, the whole thing fizzled. Lines were, in fact, shorter than normal. It seems the whole thing was much ado about nothing…But if you look closer, you’ll realize that it was, if anything, the exact opposite. Two things clearly happened, if you care to look for the evidence: As a direct result of the awareness raised about the issue, travelers chose not to fly, and the TSA shut down the scanners at countless airports (see here and here for examples).

This was a brilliant, if not short-sighted, PR move by the TSA. But that’s what’s bothering me the most. Honestly, I’ve felt more and more like I’m living in some Alternate Reality USA lately, what with all the outright propaganda going on surrounding this issue, most notably on the TSA’s own blog, which seems to have become very Ministry Of Information-like, with it’s breathless denunciation of critics and promotion of select “facts” to prove that they’re right and everyone else is wrong.

The fact is that, whether they admit to it or not, the TSA shut down most body scanners and drastically reduced random pat-downs on Opt-Out Day. All eyes were on the TSA all week, and they put on their best performance, proving to the world that they were efficient, friendly, and only concerned for our safety. But in doing so, they proved more definitively than ever that what they’re doing has nothing at all to do with true safety and security, that it’s all just Security Theater. They shut down the scanners and reduced pat-downs to not just make themselves look good, but because they can do so without jeopardizing our safety whatsoever. In essence, they pulled aside the curtain and gave us all a wink and a nod.

This is despicable.

I could go on and on about how this Security Theater isn’t about our safety as much as it’s about politicians covering their asses, but so many people have done a great job at this already (see this amazing recent NY Times Op-Ed by Bruce Schneier):

Neither the full-body scanners or the enhanced pat-downs are making anyone safer. They’re more a result of politicians and government appointees capitulating to a public that demands that “something must be done,” even when nothing should be done; and a government bureaucracy that is more concerned about the security of their careers if they fail to secure against the last attack than what happens if they fail anticipate the next one.

The most unfortunate part of all this is that it’s exactly what the terrorists wanted to accomplish: Make us change our lifestyle and waste obscene amounts of money. Again from Bruce Schneier’s recent post:

The economic strategy of jihad would go through refinement. Its initial phase linked terrorist attacks broadly to economic harm. A second identifiable phase, which al Qaeda pursued even as it continued to attack economic targets, is what you might call its “bleed-until-bankruptcy plan.” Bin Laden announced this plan in October 2004, in the same video in which he boasted of the economic harm inflicted by 9/11. Terrorist attacks are often designed to provoke an overreaction from the opponent and this phase seeks to embroil the United States and its allies in draining wars in the Muslim world. The mujahideen “bled Russia for 10 years, until it went bankrupt,” bin Laden said, and they would now do the same to the United States.

So look, all I can say is that this is real and it’s serious, people. All I can do is my part to spread the word, raise awareness and sound the alarm that the emperor has no clothes.

And you don’t need a backscatter machine to make him look that way.

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PS-Despite what some folks say, this is NOT a partisan issue. Try to look past the right-wingers who seem to be running with this more than the left, for some reason that surprises and disappoints me (ok, it doesn’t surprise me that much). It’s a human rights issue, plain and simple.

And the government won’t know when they’ve gone too far unless we tell them.

So tell them now…

Plus, some other ways you can make yourself heard:

  • Download and play the TSA Circus Music Soundtrack at TSA screening points.
  • If you have experienced a problem with TSA when flying, file a complaint at your checkpoint, call the TSA at 1-866-289-9673, and also use the Electronic Privacy Information Center’s incident report to lodge your complaint: http://epic.org/bodyscanner/incident_report.

The TSA Circus Soundtrack Kit

Posted on 17th November 2010 in Personal

Many of you have heard about the upcoming Opt Out Day on November 24th to protest the latest draconian TSA “security” methods. I won’t go into all of the details, but you can find out more at sites like We Won’t Fly, Opt Out DayThe TSA Choice, Shut Down the Airports and Fly With Dignity.

Unfortunately, I won’t be flying that day, but I’ve endured the TSA’s security theater on too many occasions and have decided to do something about it, to provide a tool for those who will take part in Wednesday’s Opt-Out Day and beyond…

The TSA Circus Soundtrack Kit!

The TSA Circus Soundtrack Kit consists of two music tracks of Circus Music for you to play on your happy trip through a TSA checkpoint. Nothing sets a mood like music!

TSA Circus Soundtrack (with barker): To use at TSA checkpoints with backscatter machines.
TSA Circus Soundtrack (music only): For general use at any TSA checkpoint.

Instructions

So, here’s what you do:

  1. Download TSACircus.zip
  2. Load these audio files onto your phone, mp3 player or portable boom-box of choice. Anything with speakers.
  3. Cue up your chosen track (there are two: a safe one and a risky one – more on that later).
  4. Set your player to loop this one track, if you can.
  5. When you get to the TSA checkpoint, turn up the volume and press PLAY. Then close the player up in whatever backpack etc. you have with you, and lay it on the belt to go on its X-ray journey, merrily playing circus music the entire time.

Regardless of what you decide to do next (metal detector, backscatter or pat-down), you’ll have a soundtrack to the experience that can be shared with everyone around you, exposing the TSA checkpoint for the circus that it is.

A few caveats. I don’t think it’s illegal to play music at a TSA checkpoint, but I have no idea how these people will respond. Included in the zip are two files: One with just music, and one with a carnival barker explaining about the Opt Out option in a….unique way. Obviously, the one with the barker will most likely illicit a stronger response, so choose carefully.

I’m merely providing these files as a service, to help get attention and raise awareness. I’m not advocating doing anything illegal, merely facilitating Free Speech. Use these however you see fit, even after Opt Out Day, but use them wisely and take responsibility for your actions. I plan on playing mine the next time I fly in December.

To help you decide which file to use, here’s a transcript of what the barker says in the recording:

“STEP RIGHT UP LADIES AND GENTLEMEN, CHILDREN OF ALL AGES, FOR THE PRICE OF ONLY ONE THIN BOARDING PASS, DARE TO EXPERIENCE FOR YOURSELF THE ONE, THE ONLY, THE WORLD’S LARGEST INSTANCE OF GOVERNMENT-SANCTIONED VIOLATION OF YOUR 4TH AMENDMENT RIGHTS, ALL IN THE NAME OF YOUR SAFETY. IT WALKS, IT TALKS, IT PUTS ITS HANDS DOWN YOUR PANTS, IT’S THE TSA! WITNESS THEIR BRAND-NEW MIRACLE MACHINE THAT BATHES YOU AND YOUR CHILDREN IN RADIATION AND REMOVES EVERY SHRED OF CLOTHING FROM YOUR BODY FOR ALL TO SEE, LAYING YOU BARE AS THE DAY YOU WERE BORN! AMAZING!!! TOO SHY FOR THE NEWFANGLED X-RAY MACHINE? THAT’S ALL RIGHT MY FRIENDS, YOU CAN OPT OUT, BUT BE FOREWARNED. IF YOU DO, THE RESULT WILL BE AN INTIMATE ENCOUNTER WITH A STRANGER THE LIKES OF WHICH NEITHER OF YOU WILL EVER FORGET. NEVERTHELESS, WE SUGGEST THAT YOU OPT OUT! OPT OUT WHEN ASKED TO STEP THROUGH THE MIRACLE MACHINE OF MAYHEM!  JUST SAY “I OPT OUT” TO AVOID THE MACHINE AND GET A PAT-DOWN INSTEAD. YOU’LL BE GLAD YOU DID!”

Personally, even if we can get just the circus music playing at TSA checkpoints across the country, I’ll have considered this a win. You’re free to use and distribute these files everywhere, and please document your actions if you can (YouTube, etc.). Use the tag #wontfly #thetsachoice and #tsacircus to help us all keep track.

Oh, and you don’t have to actually be flying to use these. Nothing stopping you from just standing at the head of the line, music playing loudly, right? :)

I think we really can help make a difference. Here’s hoping. :)

ETA: Added embedded audio to preview the music.