Here’s the talk Jan Libby and I had at the recent DIY Days in LA.
Why So Serious ARG wins Webbys
Got word last night that the Why So Serious alternate reality game campaign for the Dark Knight won two 2009 Webby Awards (the regular one and the People’s Voice award). Congrats to the great team behind the game (wherever you are, now), and thanks to everyone who voted!
Fourth Wall Studios in Variety
Here’s a really great interview with the guys at Fourth Wall Studios about the Future Of Entertainment…..
A lot of what people are doing is trying to fit other kinds of content, shoehorn that into the bottle of the Internet. What we’ve been working very hard at is to figure out what the native form to the internet is, what is the way it wants to tell stories?