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	<title>Steve Peters &#187; Creativity</title>
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	<link>http://www.stevepeters.org</link>
	<description>Experience Design</description>
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		<title>Reclaiming Transmedia Storyteller (Mirror)</title>
		<link>http://www.stevepeters.org/2011/05/02/reclaiming-transmedia-storyteller-mirror/</link>
		<comments>http://www.stevepeters.org/2011/05/02/reclaiming-transmedia-storyteller-mirror/#comments</comments>
		<pubDate>Tue, 03 May 2011 05:16:30 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1271</guid>
		<description><![CDATA[The battle for Transmedia continues! This is a mirror of the fine Facebook post by Brian Clark of GMD Studios, which I&#8217;m cross-posting here for those who can&#8217;t access it there. I&#8217;ll wait to comment later, but this whole terminology issue is really taking an interesting turn. And please, feel free to join the discussion, [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2011/05/02/reclaiming-transmedia-storyteller-mirror/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Transmedia Hijack (or How Transmedia is the New Dihydrogen Monoxide)</title>
		<link>http://www.stevepeters.org/2011/03/21/the-transmedia-hijack-or-how-transmedia-is-the-new-dihydrogen-monoxide/</link>
		<comments>http://www.stevepeters.org/2011/03/21/the-transmedia-hijack-or-how-transmedia-is-the-new-dihydrogen-monoxide/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 02:00:06 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Tech/Entertainment]]></category>
		<category><![CDATA[franchising]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1252</guid>
		<description><![CDATA[I can&#8217;t believe I&#8217;m going here, as this whole topic must seem so lame to so many people, but here goes&#8230; So it seems that my recent trip to SXSW in Austin and my subsequent outburst of frustration on Twitter about the misuse of the term Transmedia has caused a little bit of a stir. [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2011/03/21/the-transmedia-hijack-or-how-transmedia-is-the-new-dihydrogen-monoxide/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Rabbit Holes to Crummy Commercials: Hollywood&#8217;s Missed Opportunities</title>
		<link>http://www.stevepeters.org/2010/03/18/rabbit-holes-to-crummy-commercials-hollywoods-missed-opportunities/</link>
		<comments>http://www.stevepeters.org/2010/03/18/rabbit-holes-to-crummy-commercials-hollywoods-missed-opportunities/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 02:27:31 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Cool marketing]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Tech/Entertainment]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[sprint]]></category>
		<category><![CDATA[transmedia]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1075</guid>
		<description><![CDATA[Jack Bauer is driving across the African plain when his phone rings. He picks it up, and the camera gets a purposeful shot of its screen, complete with a non-555 phone number! Calling it, it&#8217;s an actual number! It rings&#8230;&#8230;then an answer. &#8220;Thank you for calling the Sprint/24 interactive experience!&#8230;&#8221; Hmm. The CSI crew is [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/03/18/rabbit-holes-to-crummy-commercials-hollywoods-missed-opportunities/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>DIY Days: Art and Craft of the ARG</title>
		<link>http://www.stevepeters.org/2009/11/26/diy-days-art-and-craft-of-the-arg/</link>
		<comments>http://www.stevepeters.org/2009/11/26/diy-days-art-and-craft-of-the-arg/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 20:16:14 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1040</guid>
		<description><![CDATA[Here&#8217;s the talk Jan Libby and I had at the recent DIY Days in LA.]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2009/11/26/diy-days-art-and-craft-of-the-arg/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why So Serious ARG wins Webbys</title>
		<link>http://www.stevepeters.org/2009/05/05/why-so-serious-arg-wins-webbys/</link>
		<comments>http://www.stevepeters.org/2009/05/05/why-so-serious-arg-wins-webbys/#comments</comments>
		<pubDate>Tue, 05 May 2009 15:47:34 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Cool marketing]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Tech/Entertainment]]></category>
		<category><![CDATA[alternate reality games]]></category>
		<category><![CDATA[people's voice]]></category>
		<category><![CDATA[webby]]></category>
		<category><![CDATA[why so serious]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=962</guid>
		<description><![CDATA[Got word last night that the Why So Serious alternate reality game campaign for the Dark Knight won two 2009 Webby Awards (the regular one and the People&#8217;s Voice award). Congrats to the great team behind the game (wherever you are, now), and thanks to everyone who voted!]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2009/05/05/why-so-serious-arg-wins-webbys/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fourth Wall Studios in Variety</title>
		<link>http://www.stevepeters.org/2009/05/04/fourth-wall-studios-in-variety/</link>
		<comments>http://www.stevepeters.org/2009/05/04/fourth-wall-studios-in-variety/#comments</comments>
		<pubDate>Tue, 05 May 2009 03:09:16 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Cool marketing]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Tech/Entertainment]]></category>
		<category><![CDATA[alternate reality games]]></category>
		<category><![CDATA[eagle eye]]></category>
		<category><![CDATA[fourth wall studios]]></category>
		<category><![CDATA[kings]]></category>
		<category><![CDATA[rides]]></category>
		<category><![CDATA[transmedia]]></category>
		<category><![CDATA[watchmen]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=957</guid>
		<description><![CDATA[Here&#8217;s a really great interview with the guys at Fourth Wall Studios about the Future Of Entertainment&#8230;.. A lot of what people are doing is trying to fit other kinds of content, shoehorn that into the bottle of the Internet. What we’ve been working very hard at is to figure out what the native form [...]]]></description>
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		<slash:comments>0</slash:comments>
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