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	<title>Steve Peters &#187; ARG</title>
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	<link>http://www.stevepeters.org</link>
	<description>Experience Design</description>
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		<title>How to Design an ARG in 20 Easy Steps</title>
		<link>http://www.stevepeters.org/2011/06/17/how-to-design-an-arg-in-20-easy-steps/</link>
		<comments>http://www.stevepeters.org/2011/06/17/how-to-design-an-arg-in-20-easy-steps/#comments</comments>
		<pubDate>Sat, 18 Jun 2011 02:32:07 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Transmedia]]></category>
		<category><![CDATA[#20stepARGs]]></category>
		<category><![CDATA[2007]]></category>
		<category><![CDATA[alternate reality game]]></category>
		<category><![CDATA[antitransmedia]]></category>
		<category><![CDATA[ARG drinking game]]></category>
		<category><![CDATA[formulaic]]></category>
		<category><![CDATA[helicopters]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1298</guid>
		<description><![CDATA[So, since I continue to be an open-source kinda guy where Alternate Reality Games are concerned, here are (apparently) the simple steps to building an ARG, to save everyone the trouble of re-inventing the wheel every time: Distribute mysterious, cool SWAG out to bloggers, previous players, or crowds at huge events that contains&#8230; A PUZZLE [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2011/06/17/how-to-design-an-arg-in-20-easy-steps/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Reclaiming Transmedia Storyteller (Mirror)</title>
		<link>http://www.stevepeters.org/2011/05/02/reclaiming-transmedia-storyteller-mirror/</link>
		<comments>http://www.stevepeters.org/2011/05/02/reclaiming-transmedia-storyteller-mirror/#comments</comments>
		<pubDate>Tue, 03 May 2011 05:16:30 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1271</guid>
		<description><![CDATA[The battle for Transmedia continues! This is a mirror of the fine Facebook post by Brian Clark of GMD Studios, which I&#8217;m cross-posting here for those who can&#8217;t access it there. I&#8217;ll wait to comment later, but this whole terminology issue is really taking an interesting turn. And please, feel free to join the discussion, [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2011/05/02/reclaiming-transmedia-storyteller-mirror/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Transmedia Hijack (or How Transmedia is the New Dihydrogen Monoxide)</title>
		<link>http://www.stevepeters.org/2011/03/21/the-transmedia-hijack-or-how-transmedia-is-the-new-dihydrogen-monoxide/</link>
		<comments>http://www.stevepeters.org/2011/03/21/the-transmedia-hijack-or-how-transmedia-is-the-new-dihydrogen-monoxide/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 02:00:06 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Tech/Entertainment]]></category>
		<category><![CDATA[franchising]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1252</guid>
		<description><![CDATA[I can&#8217;t believe I&#8217;m going here, as this whole topic must seem so lame to so many people, but here goes&#8230; So it seems that my recent trip to SXSW in Austin and my subsequent outburst of frustration on Twitter about the misuse of the term Transmedia has caused a little bit of a stir. [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2011/03/21/the-transmedia-hijack-or-how-transmedia-is-the-new-dihydrogen-monoxide/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Latest news: Wales, ARGs and SXSW</title>
		<link>http://www.stevepeters.org/2010/08/19/latest-news-wales-args-and-sxsw/</link>
		<comments>http://www.stevepeters.org/2010/08/19/latest-news-wales-args-and-sxsw/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 18:28:47 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[andrea phillips]]></category>
		<category><![CDATA[behnam karbassi]]></category>
		<category><![CDATA[brooke thompson]]></category>
		<category><![CDATA[evan jones]]></category>
		<category><![CDATA[jay bushman]]></category>
		<category><![CDATA[jenka gurfinkel]]></category>
		<category><![CDATA[maureen mchugh]]></category>
		<category><![CDATA[panel picker]]></category>
		<category><![CDATA[scott walker]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1169</guid>
		<description><![CDATA[So yeah, it&#8217;s been a while. Sorry I&#8217;ve been a little remiss updating this thing. Things are hectically fun nowadays. We&#8217;re in the throes of an ARG that is live right now, coming up on halfway point. I&#8217;m privileged to be working with a truly talented team from literally around the globe. Keeping long and [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/08/19/latest-news-wales-args-and-sxsw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No Mimes&#8217; Expanded Facebook Page</title>
		<link>http://www.stevepeters.org/2010/03/29/no-mimess-expanded-facebook-page/</link>
		<comments>http://www.stevepeters.org/2010/03/29/no-mimess-expanded-facebook-page/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 21:21:01 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Talks]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[mime]]></category>
		<category><![CDATA[mimes]]></category>
		<category><![CDATA[no mimes]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1141</guid>
		<description><![CDATA[I wasn&#8217;t supposed to be working, but I slaved over the weekend (ok, maybe not &#8216;slaved,&#8217; exactly) on updating and expanding the No Mimes Facebook page. We&#8217;re going to start using this a lot more extensively, uploading photos, videos, linking to pertinent ARG news (not just about NMM) and some sekrit surprises, even. So why [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/03/29/no-mimess-expanded-facebook-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transmedia, Hollywood Asks ‘Are ARGs Always a Promotion?’</title>
		<link>http://www.stevepeters.org/2010/03/19/transmedia-hollywood-asks-%e2%80%98are-args-always-a-promotion%e2%80%99/</link>
		<comments>http://www.stevepeters.org/2010/03/19/transmedia-hollywood-asks-%e2%80%98are-args-always-a-promotion%e2%80%99/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 21:33:00 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Talks]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1105</guid>
		<description><![CDATA[Here&#8217;s a nice @Tubefilter writeup of our panel on Tuesday. Hollywood Asks ‘Are ARGs Always a Promotion?’]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/03/19/transmedia-hollywood-asks-%e2%80%98are-args-always-a-promotion%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The GSpot Podcast</title>
		<link>http://www.stevepeters.org/2010/03/19/the-gspot-podcast/</link>
		<comments>http://www.stevepeters.org/2010/03/19/the-gspot-podcast/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 20:53:58 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[argn]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1100</guid>
		<description><![CDATA[Hey, listen to me and @jmatheny wax ARG nostalgic on The GSpot podcast: The GSpot: Steve Peters.]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/03/19/the-gspot-podcast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rabbit Holes to Crummy Commercials: Hollywood&#8217;s Missed Opportunities</title>
		<link>http://www.stevepeters.org/2010/03/18/rabbit-holes-to-crummy-commercials-hollywoods-missed-opportunities/</link>
		<comments>http://www.stevepeters.org/2010/03/18/rabbit-holes-to-crummy-commercials-hollywoods-missed-opportunities/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 02:27:31 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Cool marketing]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Tech/Entertainment]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[sprint]]></category>
		<category><![CDATA[transmedia]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1075</guid>
		<description><![CDATA[Jack Bauer is driving across the African plain when his phone rings. He picks it up, and the camera gets a purposeful shot of its screen, complete with a non-555 phone number! Calling it, it&#8217;s an actual number! It rings&#8230;&#8230;then an answer. &#8220;Thank you for calling the Sprint/24 interactive experience!&#8230;&#8221; Hmm. The CSI crew is [...]]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/03/18/rabbit-holes-to-crummy-commercials-hollywoods-missed-opportunities/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Anatomy of an ARG</title>
		<link>http://www.stevepeters.org/2010/01/19/anatomy-of-an-arg/</link>
		<comments>http://www.stevepeters.org/2010/01/19/anatomy-of-an-arg/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 03:26:09 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1056</guid>
		<description><![CDATA[Flow/asset chart for a recent ARG project. For best results, hit Full Screen.]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2010/01/19/anatomy-of-an-arg/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>DIY Days: Art and Craft of the ARG</title>
		<link>http://www.stevepeters.org/2009/11/26/diy-days-art-and-craft-of-the-arg/</link>
		<comments>http://www.stevepeters.org/2009/11/26/diy-days-art-and-craft-of-the-arg/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 20:16:14 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.stevepeters.org/?p=1040</guid>
		<description><![CDATA[Here&#8217;s the talk Jan Libby and I had at the recent DIY Days in LA.]]></description>
		<wfw:commentRss>http://www.stevepeters.org/2009/11/26/diy-days-art-and-craft-of-the-arg/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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