Steve Peters

Experience Design

My Insta-ARG Experiment

Calling all puppetmasters! Because it's summer and I really miss making ARGs, I thought I'd try something a little different. It's the world's FIRST completely open source, crowd sourced, instant ARG. All I've done is create a seed that I've planted. It's your job to germinate it, and make it grow in a true viral sense.

Let's together see how far we can get this to spread, shall we?

So you are a puppet master, or want to be a puppet master. Well now's your chance. Take this idea and run with it, however you want. Make a tumblr, build a forum, build a website (I didn't register a specific name on purpose) create a facebook page, Instagram it, Pinterest it, whatever you want. Make a logo, create a blog, a YouTube channel, a Twitter account. TELL YOUR STORY. But whatever you do, it must live in the fictional world of the ARG.

What kind of world is this? It's a world just like our own, but with one very important difference. We've run out of helium.

Yep, it's the World Without Helium ARG.

So, the ball is yours to run with. Let's show the world what sort of awesome thing we, as a world-wide community of ARG and Transmedia enthusiasts/practitioners can accomplish.

I want to see how big something can grow from a single seed, so here's the single, simple rabbithole: Follow it, use the hashtag to spread the word about what you're up to. Be creative, innovative, virally spreadable, use every trick you know...and most of all, HAVE FUN. I expect tons of awesome. :)

Here's the only rule: The finale is August 31st, 2012.

Let's see where we can take this thing.

And here...we...GO!

Note: This an homage/spoof of the excellent World Without Oil ARG, and is in no way meant to disparage it or appear to be affiliated with it.