Guess it’s time I chimed in on the whole io9-Little-ARG-That-Failed thing….
All I can say is, it’s pretty obvious that any clown can launch a successful ARG if they have 10k’s of money to spend, right? I mean, how hard can it be??
Too bad nobody can successfully launch a truly grassroots game with a minimum of resources and personnel, and still get a committed worldwide audience and press coverage. Too bad a 30 buck investment can’t propogate into over a million hits in a few weeks. It’s just too bad…
But hey, we can dream, can’t we? And at least we got a new acronym out of the article: The SNARG. I like it. :)