Steve Peters

Experience Design | AR/VR | Geolocation Games

Helping agencies, theme parks, studios and brands develop engaging, immersive experiences.

Snarky Argyness

Guess it’s time I chimed in on the whole io9-Little-ARG-That-Failed thing….

All I can say is, it’s pretty obvious that any clown can launch a successful ARG if they have 10k’s of money to spend, right? I mean, how hard can it be??

Too bad nobody can successfully launch a truly grassroots game with a minimum of resources and personnel, and still get a committed worldwide audience and press coverage. Too bad a 30 buck investment can’t propogate into over a million hits in a few weeks. It’s just too bad

But hey, we can dream, can’t we? And at least we got a new acronym out of the article: The SNARG. I like it. :)