Steve Peters

Narrative Experience Design

Helping studios, networks, theme parks and agencies develop engaging, immersive experiences.

ARG stands for “alternate reality game,” and it describes a wide range of interactive puzzles that generally involve getting you to visit various websites, call phone numbers, and go places in major cities in order to get free shit related to a movie,

ARG stands for “alternate reality game,” and it describes a wide range of interactive puzzles that generally involve getting you to visit various websites, call phone numbers, and go places in major cities in order to get free shit related to a movie,
Rant: The Argument Against ARGs