Steve Peters

Experience Design

ARG stands for “alternate reality game,” and it describes a wide range of interactive puzzles that generally involve getting you to visit various websites, call phone numbers, and go places in major cities in order to get free shit related to a movie,

ARG stands for “alternate reality game,” and it describes a wide range of interactive puzzles that generally involve getting you to visit various websites, call phone numbers, and go places in major cities in order to get free shit related to a movie,
Rant: The Argument Against ARGs