Steve Peters

Experience Design

Heading to Cannes for the first time

OK, so I’m leaving tomorrow night for Cannes. Four of us from 42 are going to the Cannes Lions Festival, which is basically the film festival for advertising. We’re doing a workshop on Wednesday to show a little bit about how ARGs and Cross-Media and 360 and Extended Realities blah blah blah are cool, and why advertising agencies shouldn’t just try to do them in-house, I suppose.

I have no idea what to expect. It might be this. Or this. Or maybe this.

But hopefully not this.

Anyway, I’ll do my best to dutifully moblog what I can. All I can say is, I’m looking forward to croissants for breakfast. Adieu!