Heading to Cannes...
…and you thought i was kidding about Beaumont sur Mer. :)
Just confirmed that 42E will be holding a workshop on How Game Play, Social Networking and User Generated Content are Re-Shaping the Playing Field (who the heck came up with that title??) on June 18th at the Cannes Lions International Advertising Festival. I would’ve just titled it Why ARGs Work. :P
Just remember: it is better to be truthful and good….than to not.