A nice article is up at WIRED: Secret Web Sites, Coded Messages: The New World of Immersive Games. It not only talks about our involvement with Nine Inch Nails’ Year Zero, but does a really good job at explaining the genre as a whole, using examples from various ARG developers.
This article should be of particular interest to those out there who are under the sadly mistaken impression that Alternate Reality Games’ biggest problem is that they only exist to sell things (like…well…movies and cars).
Overall, I think it’s a great article, probably the best I’ve seen on the subject, period. Best of all, astute readers can discover the slipped secret that we (42) were supposedly going to take to our graves!!