Steve Peters

Experience Design

I’m sure some marketing guy somewhere thought this was a great idea: “Hey, I know! Let’s transform the entire used-to-be-Tower Records Store on Sunset Blvd. into one ginormous ad for Mr. Magorium’s Wonder Emporium! It’ll be like it’s ACTUALLY the Emporium!!” “Brilliant!” “Thank you!” Just because you can, doesn’t mean you should. 



I’m sure some marketing guy somewhere thought this was a great idea: “Hey, I know! Let’s transform the entire used-to-be-Tower Records Store on Sunset Blvd. into one ginormous ad for Mr. Magorium’s Wonder Emporium! It’ll be like it’s ACTUALLY the Emporium!!

“Brilliant!”

“Thank you!”

Just because you can, doesn’t mean you should.