Steve Peters

Narrative Experience Design

Helping studios, networks, theme parks and agencies develop engaging, immersive experiences.

I’m sure some marketing guy somewhere thought this was a great idea: “Hey, I know! Let’s transform the entire used-to-be-Tower Records Store on Sunset Blvd. into one ginormous ad for Mr. Magorium’s Wonder Emporium! It’ll be like it’s ACTUALLY the Emporium!!” “Brilliant!” “Thank you!” Just because you can, doesn’t mean you should. 



I’m sure some marketing guy somewhere thought this was a great idea: “Hey, I know! Let’s transform the entire used-to-be-Tower Records Store on Sunset Blvd. into one ginormous ad for Mr. Magorium’s Wonder Emporium! It’ll be like it’s ACTUALLY the Emporium!!

“Brilliant!”

“Thank you!”

Just because you can, doesn’t mean you should.