Steve Peters

Experience Design | AR/VR | Geolocation Games

Helping agencies, theme parks, studios and brands develop engaging, immersive experiences.

Words Matter...

“ARGs are usually open-ended as the players create the content and influence the development of the story arc. One person or a small group serve as the puppet masters who steer the game that other players happen into through the rabbit hole – the game’s conceit. Read a whitepaper on ARGs here…” (emphasis mine) - CE Buzz


I feel like quoting Inigo Montoya here.