Steve Peters

Narrative Experience Design

Helping studios, networks, theme parks and agencies develop engaging, immersive experiences.

Words Matter...

“ARGs are usually open-ended as the players create the content and influence the development of the story arc. One person or a small group serve as the puppet masters who steer the game that other players happen into through the rabbit hole – the game’s conceit. Read a whitepaper on ARGs here…” (emphasis mine) - CE Buzz

*Sigh*

I feel like quoting Inigo Montoya here.