Steve Peters

Experience Design | AR/VR | Geolocation Games

Helping agencies, theme parks, studios and brands develop engaging, immersive experiences.

An Emmy®-winning experience designer, Steve has worked on some of the world’s biggest and most innovative interactive experiences, including design and consulting work for Disney Imagineering R&D, Google, Microsoft, PBS, Legendary Television and Niantic Labs. His work has spanned games, interactive entertainment and education, live events and puzzles, with some of his latest appearing in a 2018 Super Bowl commercial.


His specialties include: geolocation games, AR/VR, experiential marketing, immersive gaming, interactive creative direction, alternate reality game design, user interface design, music production,  and sound design.

Steve founded the Alternate Reality Gaming Network in 2002, has guest lectured at schools including USC, the Royal College of Art, Georgia Tech and Cal Arts, spoken at media conferences around the world, and projects he's worked on have won multiple awards including an Emmy®, Cannes Lions Grand Prix Awards, SXSW Web Awards, and Webby Awards.

For a more complete list of his projects, see Steve's Wikipedia page.