Comments on: Rabbit Holes to Crummy Commercials: Hollywood’s Missed Opportunities

By: Web Form

Web Form — Wed, 06 Oct 2010 03:53:59 +0000

last week our class held a similar discussion on this subject and you illustrate something we haven’t covered yet, thanks.

- Laura

By: Arianna Torres

Arianna Torres — Wed, 30 Jun 2010 10:37:52 +0000

i really love this comedy TV Series, Allyson Hannigan is also very pretty.,`’

By: Steve

Steve — Fri, 19 Mar 2010 17:28:40 +0000

Yes, mea culpa, how could I forget LOST’s TLE? I hadn’t heard of a lot of these others, so this is really good, encouraging for sure. But we still have a long way to go, as for every Dharma Initiative, there are 100 Ovaltines. :)

By: Edgar Governo

Edgar Governo — Fri, 19 Mar 2010 17:00:31 +0000

I can see why NBC still leads the pack in terms of American networks since they were an early adopter of this approach, with efforts such as Homicide: Second Shift. I also like the online extras for the Canadian series Being Erica and the various tie-in websites for Doctor Who, which seem to fit the "more universe" mold you're describing.

By: Randomeis

Randomeis — Fri, 19 Mar 2010 14:23:24 +0000

I have to give CBS props for The Big Bang Theory too. Not only do they have excellent in-character Twitter accounts, I’ve often been able to pause and find mentioned websites, youtube videos, and other character accounts.

By: labfly

labfly — Fri, 19 Mar 2010 14:02:23 +0000

great pc, Steve!

and i would add that as we move fwd > with interactive television (if Google has their way) just ahead, experimenting & pushing & learning & getting out ahead of the pack with extending the fiction and engaging your audience is the only way to go.

By: Tresbien aka Linda

Tresbien aka Linda — Fri, 19 Mar 2010 13:06:08 +0000

Sounds like there are some companies that could use your expertise Steve!

Want to give a shout out to ABC for The LOST Experience, which introduced me to the amazing world of ARGs. TLE not only further engaged the viewers of LOST but also promoted four brands: Verizon, Sprite, Jeep and monster.com.

By: Nighthawk

Nighthawk — Fri, 19 Mar 2010 03:20:39 +0000

Great article, and oh so true.

I’m reminded of the “Midnight Riders” website for L4D2, which I believe is ONLY mentioned on the posters visible in the Whispering Oaks safe house…

http://www.midnight-riders.com/

Valve really knows how to maximize the experience.

By: Steve

Steve — Fri, 19 Mar 2010 03:19:08 +0000

Yes, HIMYM is doing awesome stuff, agreed. I need to watch that show more. :)

By: Rowan

Rowan — Fri, 19 Mar 2010 03:16:29 +0000

I’d say that How I Met Your Mother has done more than “give it a shot”. They mention real websites a couple of times each season that allow viewers to at least get a few more laughs out of the show. Granted, the websites aren’t extensive, but they are “real” and not just some redirect back to the parent network site. Going by the list on Wikipedia ( http://en.wikipedia.org/wiki/How_I_Met_Your_Mother#Websites ), all but 3 of the websites are still available to view, and most have no overt links back to CBS or an official HIMYM page. And calling Barney Stinson during the Super Bowl just got you an invite to meet him in 2016 and not an ad to watch HIMYM the next day. Sure I would love something that went a little deeper, but I do give them a lot of credit for putting up websites that are what they say they are and not just blatant redirect.