OK, so I’m leaving tomorrow night for Cannes. Four of us from 42 are going to the Cannes Lions Festival, which is basically the film festival for advertising. We’re doing a workshop on Wednesday to show a little bit about how ARGs and Cross-Media and 360 and Extended Realities blah blah blah are cool, and why advertising agencies shouldn’t just try to do them in-house, I suppose.
I have no idea what to expect. It might be this. Or this. Or maybe this.
But hopefully not this.
Anyway, I’ll do my best to dutifully moblog what I can. All I can say is, I’m looking forward to croissants for breakfast. Adieu!